Wish You Were There shares the unbelievable story of a "Dadgummit" Georgia football coach who started a company that stared down the largest industry in the world... and won.

“A.L. Williams started on February 10, 1977 with 85 people in Atlanta, Georgia. Our goal was to destroy cash-value life insurance (90% of all life insurance sold was cash value and only 10% term). We also had a goal of being No.1 of over 2000
life insurance companies and 250,000 agents, the largest business in the United States.
“In 12 short years, A.L. Williams was the No.1 writer of individual life insurance (I Want Pru BAD!) and 90%of all life insurance sold was term and only 10% cash value.
“We grew from just a peanut (85 total salespeople to over 225,000 salespeople in every city, town, and state in the USA).
“Our goal was impossible, but we did it. We became National champions, and we destroyed the most evil product ever sold to the American consumer. The life industry would never be the same again.
“What a legacy!” —Art Williams