How did he do it? How did Art Williams lead a team of 85 "nobodies" to a "National Championship" in seven years by beating the largest life insurance companies in the world and changing the financial services industry forever?

The Art Williams Phenomenon shares the true story of how a high school football coach from Cairo, Georgia dared to take on the corporate titans of life insurance and won. The effects of Art's unique leadership style and a winning mindset are still on display today in financial services and in the hearts of thousands of men and women he coached in business.

Author Bill Orender was one of those 85 who followed Art Williams into the unknown. Inspired from hours of one-on-one interviews with Art and other incredible company leaders, Bill shares how this phenomenon began and what it was like to be on the front lines of the insurance wars.