The most iconic words Art Williams spoke in his amazing career - and used to rebuild an industry - were these: “Everybody wants to be somebody.” Sometimes he modified it more dramatically when he said, “Every piece of flesh wants to be somebody.” Anyone who joined ALW would soon encounter Art’s famous speech on the topic. It was that speech that moved hearts and mountains and changed the lives of tens of thousands of people.

This book will explore the most famous, and most life-changing, words in Art’s vocabulary of incredible slogans, and show how Art used these words to inspire people to achieve the impossible.